Our Primary Goal
Our primary objective is unequivocal: to maximise your success and drive your profitability.
Our goal is to turn every gift into a catalyst for retention and growth, directly benefitting your bottom line. In a market focused on transactions, we stand alone as the only gifting company that judges our own success solely on the success of our clients.
Redefining the Standard
Born from a desire to redefine gifting, Vela Estate exists to challenge the ordinary. We were founded to dismantle the predictable nature of corporate gifting and replace it with bespoke sophistication.
Our approach is defined by three pillars: unparalleled customisation in presentation, an uncompromising standard of sourcing, and market-leading service that acts as an extension of your own brand.
The New Era of Corporate Gifting
We move beyond simple gestures to position gifting as a strategic investment in your business and your long-term relationships - ensuring every box is a statement you’ll be proud to share.
Why are we the best?
How do I gain access to Vela Estate?
Our partnership model is built on exclusivity and alignment. Companies referred to Vela Estate by our existing clients receive priority onboarding; simply contact us to receive a custom product catalogue tailored specifically to your company’s branding.
For new inquiries without a referral, we invite you to request access via our contact page. We prioritise a personal approach and will arrange a consultation to ensure our standards of excellence align with your company’s vision.
Is Vela Estate a tech-led platform or a bespoke service?
We are a premier, relationship-driven service first and foremost. While we utilize seamless systems for ordering, we refuse to hide behind automated "gifting portals" or AI-driven finders. We believe the fastest-growing companies in Australia should lead with connection, not just code. This is why our clients have direct access to our leadership team’s mobile numbers, ensuring you speak to a partner, not a platform.
How do you handle branding and customisation?
We believe your brand should be the hero, not an afterthought. Vela Estate is currently the only gifting company in Australia capable of fully integrating your specific branding guidelines into our production. While others provide generic, high-volume templates that can cheapen a premium gift, we offer complete creative immersion. From precision-branded internals to being the only provider in the country to offer custom-coloured gift boxes matched to your brand’s exact palette, we ensure your identity is woven into the curation with tasteful, high-impact execution. We don't just add your logo; we reflect your excellence.
Do you use "gifting psychology" to design your boxes?
We focus on the prestige of the product rather than over-complicating the act of giving with marketing theory. While some in the industry focus on "decoding the emotional journey" or the "psychology" of a gift, we believe an exceptionally crafted gift speaks for itself. Our focus remains on securing the world’s most premium brands through our exclusive partnerships - providing our clients with a level of limited-access gifting that cannot be found elsewhere. We deliver tangible excellence, not jargon.
What makes your alcohol selection different from other providers?
We don't simply offer "spirits, wines, and beer"; we curate portfolios. From our Sommelier Collection to our International and Native Reserves, we source bottles that are icons of their craft. You won't find "filler" labels in our collections - only the world's most recognized vintages and the finest local distillers, selected for those who truly know the difference.